We are Vitta Gold Cosmetics
A global company of professional hair cosmetics and education, created by people dedicated to transforming lives and boosting self-esteem.
A Company of Love and Excellence in Hair Care
Transforming Lives, Elevating Self-Esteem, Well-Being, and Happiness
Our unwavering dedication and deep love for hair care define our purpose: To transform the lives of over 10 million people through transformative experiences that enhance their self-esteem, valuing individual beauty.
Through our high-quality products, advanced education, and unparalleled support, we empower professionals who embrace this purpose alongside us.
Let's unlock the full potential of your talent together and create a prosperous future, together.
Our Mission
Empowering Beauty Professionals
We provide innovative, safe, and high-performance hair care products to beauty professionals and their clients. Our focus extends beyond straightening and treatment; we specialize in comprehensive professional hair care. Through exceptional products, partnerships, and education, we foster a collaborative ecosystem that drives industry excellence. Together, we empower your success.
Our Vision
Revolutionizing the Beauty Industry
We aspire to lead the industry, setting new benchmarks for innovation, quality, and customer service. Through innovative partnerships, we drive mutual gain, professional development, and exceptional outcomes for our customers and partners. By embracing progressive approaches and empowering beauty professionals, we reshape the industry and leave a lasting impact worldwide.
Our Values
Embracing Excellence and Respect
Innovation, safety, quality, professionalism, sustainability, customer satisfaction, transparency, diversity, and high performance is what guides us. With unwavering integrity and respect, we foster a culture of openness and collaboration, for customers and professionals. Our commitment to sustainability and customer satisfaction drives us to make a positive impact on the industry, on the environment and in the world.
OUR VALUES
The Foundation of Our Success
The Three Pillars of Our Business
At the core of our business and purpose are three key pillars that form the foundation of everything we do. These pillars—Our Products, Our Knowledge, and Our People—sustain our commitment to excellence and enable us to deliver exceptional value to our customers and partners.
Our Products
Striving to Perfection in Hair Care
We provide innovative, safe, and high-performance hair care products to beauty professionals and their clients. Our focus extends beyond straightening and treatment; we specialize in comprehensive professional hair care. Through exceptional products, partnerships, and education, we foster a collaborative ecosystem that drives industry excellence. Together, we empower your success.
Our Knowledge
Unlocking Expertise Sharing
We aspire to lead the industry, setting new benchmarks for innovation, quality, and customer service. Through innovative partnerships, we drive mutual gain, professional development, and exceptional outcomes for our customers and partners. By embracing progressive approaches and empowering beauty professionals, we reshape the industry and leave a lasting impact worldwide.
Our People
Collaboration. Respect. Growth.
Our People are the heartbeat of our organization. We believe in a culture of collaboration, respect, and growth. Our team, from research and development to customer support, is driven by a commitment to excellence. We deeply value our hairstylists, partners and collaborators, and take pride in provinding support and personalized service, and building our community.
Ensuring Excellence
Commitment to Safety, Quality, and Compliance
Our unwavering commitment to safety and quality drives everything we do. From registration to rigorous testing, we adhere to industry standards. With advanced methods and technologies, we ensure the highest product standards. Your peace of mind and confidence in our brand is our priority.